Jesse James, owner of West Coast Choppers said, "I have been riding S&S stroker motor bikes since I was 17 years old.  West Coast Choppers have consistently been the fastest bikes around and I have S&S to thank for that.  I am honored to work with a company that produces such quality products that are made in the USA."
 

While not all details of the agreement were released, it includes continued exclusive use of S&S engines in all American v-twin motorcycle builds by James and his world renown custom motorcycle shop, West Coast Choppers.  James also plans to build special construction motorcycles for S&S in support of their 50^th Anniversary Celebration June 26-29 in La Crosse, WI featuring X-Wedge® and Flathead Power® branded S&S engines.

“The past 50 years for S&S have been an extreme success for us in the traditional v-twin market,” said S&S president, Brett Smith.  “This collaborative agreement with Jesse is geared toward focusing on strategic growth opportunities for S&S as we move into the next 50 years.”  Smith went on to say, “With our recent acquisition of Flathead Power®, we will continue to focus on our core market of traditional v-twin Proven Performance®.  Jesse’s enthusiasm for classic v-twin performance was the genesis for this agreement, yet this collaboration will allow us to expand our efforts into the mainstream motorcycle market as a whole—particularly with our 50-state compliant X-Wedge® engine.  I am looking forward to seeing what Jesse comes up with for that engine.” 


 

James and S&S will also collaborate on a new apparel line expected to be released later in 2008 designed to offer the independent dealers a quality apparel alternative for their v-twin customers.  This new apparel release will be done in conjunction with the highly anticipated S&S consumer reintroduction of the Flathead Power line of products at Sturgis, SD in August.
 

For more information, please contact Brett Smith at 608-627-0247.